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CrawfordOlsonRealEstateServicesMcCallIdahoBrokerSpotlightTherehavebeenexcitingchangesforPotlatchPreferredBrokerBobCrawfordowneroftheformerlynamedCrawfordCompanyafterexpandingtotheMcCallmarketwithlongtimecolleagueMikeOlsonofOlsonRealEstate.UnderthenewnameCrawfordOlsonRealEstateServicesthecompanyhasgainedheightenedexposuretoanewaudiencebycrossingoverintoanewIdahomarket.x1cWex19veincreasedourfootprintbeyondthemoreruralareaofNewMeadowsintoMcCallwhichismoreofaresorttownneartwowonderfulskimountainsx1dsaysCrawford.InrelationtothePotlatchholdingsthe7rmrepresentstheyaremuchmorecentrallylocatednowandwithalargeraudiencethisprovidestheirclientsx19listingsmoreexposureaswell.ThisgrowthisthelateststepinaconstantlyevolvingbusinessforCrawfordinnearly30yearsinrealestate.x1cThewaywegetanddistributeourinformationnowisalmostentirelyInternet-basedx1dCrawfordsays.x1cBuyerspreviewtheirlandchoicesatourwebsitecrawfordolson.combeforetheyeverseeatractinpersontheyaremoreeducatedandpreparedthaneverbeforewhentheycometothearea.x1dInmostcasesCrawfordsayspotentialbuyershaveseentheavailablepropertiesandhavedeterminedspeci7cthingsthattheywantandespeciallydonx19twant.x1cWithGoogleMapstheycanidentifytheexactgroundsthewanttovisitx1dhesays.Abouttwo-thirdsofthe7rmx19sbuyerscomefromitslargestfeedermarketthegreaterBoiseareaabout100milessouthofMcCall.Thecompanyhaslinkstowebcamswherevisitorscanactuallyseethehighwayinrealtimeandprepareforweatherconditionsalongtheway.x1cThewaytheprocesshasevolvedoverthelastfewyearswereallycanx19tseemto7ndanynegatives.Themoreinformationforthebuyerupfrontthebetterx1dhesays.x1cItallowsustobemoreef7cientaswell.x1dBornandraisedinSanDiegoCrawfordmadeadramaticchangefromthebig-citylifestylein1993whenheandhiswifemovedtoIdahowithtwosmallchildren.Itwasagreatdecisionhesays.x1cThishasbeenafantasticplacetoraiseourkids.Igrewupsur7ngandtheygrewupskiing.x1dAndCrawfordexperienced7rsthandhowyourpastimecantieintoyourbusinessespeciallywhenrecreationisthefocus.x1cIwasonaskioutingmyselfandbumpedintotwoofthetoprealestateagentsinMcCallx1dhesays.x1cTheysaidtheyx19dbeinterestedincomingtoworkformeandultimatelytheydidx1dComingfromabackgroundincommercialrealestateinSanDiegoCrawfordhasenjoyedthetransitionfromsuitandtietoshortsandbaseballhats.x1cWhenwe7rstmoveditwasacultureshocktowearshortstoworkandwalkaroundshowingpeopleland.Butitx19sde7nitelybeenafunandrewardingchange.x1dPAGE2BobCrawford