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BEARISLANDLANDCO.BrokerSpotlightCharlieChernakCharlieChernakPAGE3AfteryearsoworkingasalandsurveyorortheU.S.ForestServiceCharlieChernakknewwhathewantedtodostartarealestatecompany.HealreadydabbledinrealestatesohefguredwhynotocusonsellingpropertytoothernortheasternMinnesotaolkswhosharehispassionsorhuntingfshingandtheoutdoorsNow18yearslaterChernakscompanyBearIslandLandCo.isathrivingrealestateoperationinElyMinnesota.BearIslands12realestateproessionalssellmanytypesopropertywithaspecialocusonmeetingtheneedsotherecreationalbuyer.SowhathaschangedovertheyearsTheanswerissimplehesaystechnology.WeusedtojustrunadsinnewspapersandrealestateguidesandpeoplewouldcomevisitapropertyandthatshowitworkedCharliesays.Nowmosteverythingisdonethroughtheinternetwhichhelpspeoplenarrowtheirchoicesbeoretheycometovisit.BearIslandsrecreationalbuyerstendtobeMinnesotanswhohaveatietothearea.Manyareolkswhogrewuplocallyandthenletbutnowwanttoreconnectbypurchasingarecreationalpropertyortheiramilies.Elyisa4-hourdriveromMinneapolismakingitconvenientoroutdoorenthusiastswhowanttocomeuporaewdaysandenjoytheirproperties.Deerhuntingisabigdrawollowedbygrousehuntingandtheareaalsooersavarietyootherrecreationalactivities.BearIslandisthelargestrealestatecompanyintheElyareawithover500listingsandtakesprideinhowitcombinesapersonaltouchwithskillintechnology.Inadditiontorunningatop-notchwebsitethecompanyconnectswithbuyersthroughsuchsocialmediachannelsasFacebookTwitterandLinkedIn.Butnotechnologyreplacestheneedorapersonalrelationshipwithabuyeronethatiscenteredontrust.ItisuptoustounderstandeverythinginvolvedinhowsomeonewantstouseapropertyandthenbereadytohelpCharliesays.Theymaywanttoknowwhototalktoaboutfnancingortounderstandamunicipalitysrules.Iwedontknowtheanswerwegetthebuyerquicklytosomeonewhodoes.BearIslandhasenjoyedalongtimesuccessulrelationshipwithPotlatchandiscurrentlyshowingapproximately150Potlatchlistings.WecanalwaystellabuyerwithconfdencethatPotlatchpropertyhasbeencaredorandthattherewontbeanysurprisesCharliesays.ThequalityotheexperienceisshownbyhowmanyPotlatchbuyerslaterbuyadjoiningproperties.Chernakandhisstaneverstoplearningalwaysthinkingaboutwaystheycanhelpbuyers.WhileIloveddoingsurveyingworkrealestatehasproventobeevenmorerewarding.Charliesays.ThereisnothingbetterthanhelpingpeoplebuyPotlatchpropertythatwillbecomealegacyortheiramily.ToconnectwithCharlieChernakandtheBearIslandLandCo.teamandtolearnmoreaboutitsPotlatchlandlistingsinMinnesotacall218-365-2800ortoll-free888-621-2268orvisitwww.mnlands.com.ThereisnothingbetterthanhelpingpeoplebuyPotlatchpropertythatwillbecomealegacyfortheirfamily.